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SENTHIL THYAGARAJAN (504) 908 0008 | [email protected] Portfolio: http://www.stencilled.me https://www.linkedin.com/in/senthilthyagarajan/ PROFESSIONAL EXPERIENCE Analytics Director, Mekanism, New York, NY June 2023 –Present
Built real-time reporting dashboards with Supermetrics & BigQuery, integrating cross-channel data to improve decision-making. Developed a RAG tool that cut insight generation time by 30%, streamlining reporting and enhancing data-driven decision-making. Condensed 100+ slides into a one-page executive report, simplifying media insights for C-suite stakeholders. Embedded a data-driven culture, mentoring teams on analytics tools and integrating data into agency strategy.
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