As a publisher, keeping a constant check on your key monetization metrics is not just helpful, it’s necessary and important too. Whether you’re running a blog, managing a niche content site, or…
Category: Ads Guide
What Are Made for Advertising (MFA) Sites?
In the world of programmatic advertising, not all traffic is the same and neither are all the websites. One term that you might be familiar with is “MFA sites” or “Made for…
Targeted Advertising vs Personalization: What’s the Difference and Why It Matters
When we think about digital advertising today, targeting and personalization are often spoken about and it makes sense because these two strategies have formed the way brands connect with audiences online but…
Ad Fraud Detection Techniques for Publishers
If you’re a publisher making money through programmatic advertising, you’ve probably felt it, the invisible drag on your earnings. Despite increasing traffic, RPMs stay flat. You optimise your content, improve site speed,…
What is a Leaderboard Ad? Revenue from Leaderboard Ads Explained
When you think about digital advertising, what’s the first image that comes to mind? Maybe it’s a flashy banner at the top of a website that grabs your attention before you even…
Most Common Banner Ad Sizes in 2025 (And Why They Still Matter)
Banner ads have been around since digital advertising started and they’re still a commonly used ad format today. Whether you’re running programmatic display campaigns, retargeting visitors, or just trying to monetize a…
What is SPO (Supply Path Optimization) and Why Should Publishers Care?
Publishers and advertisers alike are constantly searching for methods to boost performance, enhance transparency, and provide better outcomes in the quick-paced world of programmatic advertising. Supply Path Optimization, or SPO, is one…
What is Floor Price Optimization?
Maximizing your ad revenue from your ad inventory is always a priority when it comes to digital advertising. Publishers are constantly looking at ways to increase website revenue without ruining the user…
DSP Programmatic Advertising in 2025: Everything You Need to Know
The digital ad landscape is ever changing. In 2025, DSP programmatic advertising is one of the main players in the advertising ecosystem. Understanding how a demand side platform (DSP) fits into programmatic…
CPM Benchmarks by the Industry
CPM is a highly used metric in advertising and for valid reasons. Irrespective of Ad formats like display ads, video campaigns, or programmatic ads, CPM gives you a brief idea of the…