Monetization of a website often begins with selecting the model for advertisement pricing. As a publisher, you most likely encountered CPC, CPM, and CPA, all having their merits, drawbacks, and optimal circumstances…
Category: Ads Guide
What is Contextual Advertising? Examples of Contextual Advertising That Work
When you’re reading an article about the best hiking boots and notice a banner ad for a top-rated waterproof backpack, you’re seeing contextual advertising in action. Contextual advertising is nothing new—but in…
Best Website Niches for Affiliate Marketing in 2025
Affiliate marketing isn’t new—but it’s far from outdated. With more content creators, bloggers, and digital entrepreneurs diving into performance-based revenue models, affiliate marketing remains a reliable path to monetization. But one question…
Top 10 Programmatic Advertising Trends 2025
The programmatic advertising landscape continues to evolve—fast. What started as an efficiency tool for media buying is now a key player in every major digital advertising strategy. And in 2025, the changes…
What is DSP in Advertising? Demand Side Platform Guide
You have probably heard the term DSP tossed around a lot if you’re a publisher or advertiser stepping into the world of programmatic advertising. It might sound like another jargon in the…
What is Ad Viewability? A Practical Guide for Publishers
Ad viewability is a word that gets tossed around a lot in digital advertising. But for publishers, it is not just another metric, it is directly linked to revenue, advertiser trust, and user…
Top 10 Reasons to Build Identity Graphs for Publishers
In the ever-evolving digital ad ecosystem, publishers are constantly looking for smarter ways to understand their audience and serve them better. One powerful but often underused tool in this space? Identity graphs. …
What Are Website Monetization Metrics For Publishers?
As a publisher, keeping a constant check on your key monetization metrics is not just helpful, it’s necessary and important too. Whether you’re running a blog, managing a niche content site, or…
What Are Made for Advertising (MFA) Sites?
In the world of programmatic advertising, not all traffic is the same and neither are all the websites. One term that you might be familiar with is “MFA sites” or “Made for…
Targeted Advertising vs Personalization: What’s the Difference and Why It Matters
When we think about digital advertising today, targeting and personalization are often spoken about and it makes sense because these two strategies have formed the way brands connect with audiences online but…