Introduction The field of programmatic advertising has revolutionized how publishers monetize their content and advertisers access audiences. Originally, ad inventory was sold through a “waterfall” approach, where impressions were offered to demand…
Category: Ads Guide
What is SSP? Supply Side Platform Explained for Publishers
Introduction: Digital advertising is a rapidly evolving and often intricate ecosystem, particularly for publishers attempting to maximize revenue on their websites. There are thousands of advertisers vying for the audience’s attention, and…
DSP vs SSP vs Ad Exchange: Differences Explained
Programmatic advertising has accelerated, improved, and become increasingly data-driven, changing the pace of digital ad buying and selling. With that said, as someone potentially new to the ad tech ecosystem, you probably…
What is an Ad Format? Top Performing Ad Formats For Websites
When you’re operating a website with advertising as a primary monetization strategy, the ad formats are just as important as the advertisers. That is where we start to encompass ad formats. An…
What is Ad Trafficking & Is it Relevant in 2025?
In the rapidly evolving landscape of digital advertising, new tools, platforms, and methods spring up constantly, while some terms have been around for so long that they somehow come up in conversation…
What is Audience Segmentation? Audience Segmentation Strategy for Publishers
When it comes to digital publishing, content alone isn’t enough. How your audience consumes, interacts, and responds with that content can frequently be the differential factor for growth or stagnation. This is…
Monetizing Your Blogspot Blog with Newor Media
If you have had a Blogspot blog for a while, then you have probably asked yourself how to make money from your content. Blogspot (or Blogger) has been around for many years…
What is Advertising Management? Guide for Publishers
If you are a publisher, you already know that ads are more than dots on a page—they are an integral part of your revenue model. However, with many moving parts (placements, formats,…
How Does LCP Affect Your Website? Impact on Ad Revenue
If you’ve put time and effort into improving your website’s performance, you would have likely heard the term Largest Contentful Paint (LCP). It’s one of Google’s Core Web Vitals—and it affects your…
Ad Monetization Onboarding with Newor Media: Publishers’ Questions Answered
If you’ve been thinking about monetizing your website but aren’t sure how to get started, you’re not alone. Every week, we speak with publishers who have great content but still have questions…