Introduction Advertising is all more about persuasion, but not all arguments used in ads are logically correct. Many brands use fallacies in their ads to persuade people to buy their products. These…
Category: Ads Guide
How AI Video is Changing the Game for Advertisers and Publishers
In 2025, it is predicted that videos are going to account for over 82% of all consumer internet traffic. Among these, AI-generated videos are growing at an unprecedented rate. In fact, over 70%…
Improve RPM and SEO with Headings
In today’s digital world, where clicks and views reign supreme, mastering the art of headings can be your secret weapon for success. Whether blog headings or ad headings, they play a key…
Maximizing CPM: Strategies to Boost Revenue on Your Website
Unlocking your website’s revenue potential hinges on mastering the art of Cost Per Mille (CPM), the critical metric advertisers pay for a thousand impressions of their ads on your platform. Far more…
Lazy Loading Ads
Publishers and ad professionals often find themselves in a difficult situation, especially when they deal with a vast amount of information. However, their ultimate goal is to optimize ad performance and boost…
Building an Instagram Account that Your Audience LOVES to Follow
Picture yourself scrolling through Instagram and stumbling upon an account that instantly catches your eye. It’s not just the visually stunning posts but something more profound that makes you hit the follow…
Enhancing User Experience While Maximizing Ad Revenue: Best Practices
In the digital age, the challenge of balancing ad revenue with user experience is more pressing than ever. With around 32.8% of internet users internet users deploying ad blockers due to intrusive ads, optimizing…
Personalized Video: The Future of Programmatic Advertising
The digital marketing space is rapidly evolving, especially in the area of video recommendations. Personalized video recommendations are emerging as a game-changer. Brands can deliver highly relevant video content tailored to individual…
Maximizing Your Website’s Earnings With AI: Unlocking the Power of Artificial Intelligence
In today’s ever-evolving digital age, harnessing the potential of technological advancements is imperative. One such marvel that stands tall in this era of innovation is Artificial Intelligence (AI). By tapping into the…
The Critical Role of Ad Quality and Fraud Detection in Digital Advertising
Ad quality in digital advertising refers to the standard or caliber of an online advertisement. It encompasses various factors, including visibility, relevance, creativity, and user experience. High-quality ads engage the audience effectively,…