When you’re running digital ad campaigns, one of the first metrics that comes up is CPM. Whether it’s Google Ads, LinkedIn, or programmatic platforms, CPM is the baseline most advertisers start with….
Category: Ads Guide
How to Improve CPM
Understanding CPM (Cost Per Mille) is important if you are a publisher who is trying to maximize your site revenue or an advertiser planning to stretch your budget out. It is a…
How to Calculate Impressions from CPM and Budget
CPM. Budget. Impressions. These are the buzzwords thrown around when you’re running any kind of display ad campaign—but if you’re staring at your ad dashboard wondering how they all connect, you’re not…
What is CPM? How to Calculate CPM?
What is CPM? CPM (Cost Per Mille) is a standard metric used in advertising. It represents the cost of 1000 impressions on a website or any other digital platform. Advertisers use CPM…
What is an RTB Programmatic? Definition and How It Works
We have seen advancements in technology time and time again. Similarly, advertising has evolved with technology, and Real-Time Bidding also known as RTB has come to be a game-changing thing today. Many…
What is PMP in Advertising?
If you’re a publisher with a magazine, news outlet, or blogging site, chances are you’ve heard the term PMP advertising being used. But what is it, and how does it affect your…
How to Increase Ad Revenue on Your Website?
The digital media has taken the world to another level. Today publishers like us have created millions of websites to help audiences with information, entertainment, gaming, etc. Website owners and publishers today…
Top 5 AI Content Generator Tools for Publishers
Today every publisher and content creator needs to produce high-quality engaging content regularly. Whether you’re running a blog, managing a news site, or any media platform, AI tools-based content creation can save…
Top 10 Examples of Fallacies in Advertising
Introduction Advertising is all more about persuasion, but not all arguments used in ads are logically correct. Many brands use fallacies in their ads to persuade people to buy their products. These…
How AI Video is Changing the Game for Advertisers and Publishers
In 2025, it is predicted that videos are going to account for over 82% of all consumer internet traffic. Among these, AI-generated videos are growing at an unprecedented rate. In fact, over 70%…