Digital marketing and online advertising to targeted customers. Shooting ads on cross feeds to optimize customer engagement. Websites with inbound ads to optimize click through rates. Advertisers are always on the lookout…
Category: Ads Guide
Video Ads: Enhancing Engagement and Revenue
Video ads are dynamic video clips that marketers use to promote products or services to a target audience. These ads often appear before, during, or after streaming content online and across various…
Top 10 Highest-Paying AdSense Niches
Google AdSense is how bloggers and web admins can make money from their website traffic, whether they’re beginners or more experienced. To find the best AdSense niches, you should research the top-paying…
How Many Ads Should You Put On Your Website
Generating revenue through ad placements on a website is a common strategy used by online advertising executives, bloggers, and publishers. However, there is no set rule for determining the correct number of…
Banned From AdSense? Here’s How To Monetize Your Website With Ads
Ever worry about receiving that dreaded email from Google saying there’s a ban on your AdSense account? AdSense can do it with little explanation, and publishers trying to appeal the ban often…
How To Add Ads.txt File in WordPress
More than two million websites use Ads.txt to increase ad revenue and protect their ad inventory for a specific domain name. The high statistics are attributable to the fact that it is…
What is a Double Click Penalty in Ads?
Close up of hand woman using laptop computer and mobilephone for online shopping concept Research shows more than a third of all clicks on online ads are inadvertent, which causes double clicking…
Acceptable Ad Standards: Publishers’ Guide to Compliance
With rising concerns over consumer privacy, the demise of the tracking cookie, and the increase in the popularity of ad blocking technology, the ad industry has focused intently on recovering money due…
Ad Tech: What is Advertising Technology and Why is it Important?
Advertising technology, or Ad Tech, has become a staple in the advertising industry for digital ad buying and selling. It underpins the digital marketing strategy used by advertisers to reach their target…
What is Bid Shading?
Bid shading is a technique used by demand-side platforms (DSPs) in AdTech to adjust winning bids. DSPs using bid shading will create an average between the lowest and highest bid on an…