Advertising online is nearly inescapable. It’s become a staple of the internet as most webpages, social media platforms, apps, and even email now contain ads. Since ads appear in different places across…
Category: Ads Guide
User Experience Optimization: Balancing UX & Ad Placements
Today, user experience (UX) and monetization go hand in hand. Optimization of your website or mobile app to provide a better experience for visitors can significantly improve your ability to generate revenue….
Best Ad Exchanges and Platforms for Mobile App Monetization
It’s undeniable that mobile app monetization is a huge revenue generator for developers and publishers alike. In 2021 alone, Android and iOS app revenue topped $133 billion, reaching an increase of 19%…
Are In-Banner Video Ads Worth It?
Digital advertising has evolved rapidly over the past few years due to the rise of smartphones by consumers and increased advertising spending by businesses. Global ad spend is projected to reach $681…
How To Conduct an Ad Page Test: An Efficient Guide to the Entire Process
In today’s competitive digital landscape, creating effective ads is crucial to the success of any marketing campaign. It’s essential to ensure that your ad pages are attractive and efficient. As an ad…
How to Increase Ad RPM
RPM, or the revenue generated per 1,000 page views, is a crucial metric for publishers using Google AdSense. AdSense RPM tracks the income generated from each AdSense ad. It is essential to…
Adtech Trends to Leverage in 2023
Did you know digital advertising has become increasingly complex with the emergence of new privacy regulations from Apple, Google, and GDPR? The adtech industry has also seen a dramatic shift in 2021…
Why Advertisers Support Adsense
Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser…
3 Reasons Why Adsense Is Essential For Content Sites
To know why Adsense is essential for your content sites is to know first how this works. The concept is really simple if you think about it. The publisher or the webmaster…
The Advantages Of Adsense For Search
Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that, it controls pay per click advertising (pay per click). PPC involves the advertiser…