More than two million websites use Ads.txt to increase ad revenue and protect their ad inventory for a specific domain name. The high statistics are attributable to the fact that it is…
Category: Ads Guide
What is a Double Click Penalty in Ads?
Close up of hand woman using laptop computer and mobilephone for online shopping concept Research shows more than a third of all clicks on online ads are inadvertent, which causes double clicking…
Acceptable Ad Standards: Publishers’ Guide to Compliance
With rising concerns over consumer privacy, the demise of the tracking cookie, and the increase in the popularity of ad blocking technology, the ad industry has focused intently on recovering money due…
Ad Tech: What is Advertising Technology and Why is it Important?
Advertising technology, or Ad Tech, has become a staple in the advertising industry for digital ad buying and selling. It underpins the digital marketing strategy used by advertisers to reach their target…
What is Bid Shading?
Bid shading is a technique used by demand-side platforms (DSPs) in AdTech to adjust winning bids. DSPs using bid shading will create an average between the lowest and highest bid on an…
What are the Most Common Ad Sizes?
Advertising online is nearly inescapable. It’s become a staple of the internet as most webpages, social media platforms, apps, and even email now contain ads. Since ads appear in different places across…
User Experience Optimization: Balancing UX & Ad Placements
Today, user experience (UX) and monetization go hand in hand. Optimization of your website or mobile app to provide a better experience for visitors can significantly improve your ability to generate revenue….
Best Ad Exchanges and Platforms for Mobile App Monetization
It’s undeniable that mobile app monetization is a huge revenue generator for developers and publishers alike. In 2021 alone, Android and iOS app revenue topped $133 billion, reaching an increase of 19%…
Are In-Banner Video Ads Worth It?
Digital advertising has evolved rapidly over the past few years due to the rise of smartphones by consumers and increased advertising spending by businesses. Global ad spend is projected to reach $681…
How To Conduct an Ad Page Test: An Efficient Guide to the Entire Process
In today’s competitive digital landscape, creating effective ads is crucial to the success of any marketing campaign. It’s essential to ensure that your ad pages are attractive and efficient. As an ad…