Communications. Public relations (PR). Marketing. When you hear these three concepts, they sound synonymous, right? Wrong! While they share a few similarities, these three tools are all independent gears that rely on…
Category: SEO Strategies
The Modern Roadshow: Why B2B Event Marketing Must Evolve
At Zen Media, we’ve spent the last decade watching B2B companies pour millions into roadshows and related event marketing that deliver diminishing returns. The pattern is painfully familiar: executives jet from city…
Thought Leader in 2025: 5 Steps to Establish Yourself
You’re scrolling through LinkedIn practically on autopilot, and then bam! A post makes you hit the brakes. Someone’s perspective suddenly shifts how you think about your industry, and before you know it,…
B2B Website Performance: Key Metrics to Track
Any business owner will tell you that today, your website is your most valuable sales tool. It’s the hub of your online presence, working 24/7 to attract, engage and convert potential customers….
Top 5 B2B Website Design Trends for Companies
If you could make one, summary comment about the evolution of B2B website design, it might be this: We’ve come a long way. And today, your website is one of several viable…
The Ultimate B2B Paid Search Campaign Checklist
You’ve just been tasked with launching a B2B paid search campaign to attract enterprise clients. The pressure’s on—you’re dealing with five- and six-figure contracts, multiple decision makers, and a CFO who wants…
Mastering SoLoMo: Essential Strategies for Effective Marketing in 2025
SoLoMo, an acronym for social, local, and mobile, is a marketing approach that combines these three elements to effectively reach potential customers. Because customers are more digitally connected than ever, it’s essential…
B2B Marketing Meets AI
Artificial intelligence (AI) has become the buzzword du jour in B2B marketing circles, promising everything from automated content creation to predictive analytics. The reality is that though AI is certainly a powerful…
Your Comprehensive Guide to B2B Web Design and Website Development
In business, a robust website is the cornerstone of a company’s digital presence, easily sharing all the information you might need to begin working with them. After all, you wouldn’t want to…
Email Marketing Automation for B2B Companies
Whether you use Hubspot, Mailchimp, Salesforce’s Pardot, or one of the other email marketing platforms out there, at least one universal truth remains: Email marketing automation is only as good as the…