Event marketing and experiential marketing are sometimes seen as the same thing. However, while experiential marketing is designed to create a two-way engagement with the customer, in which the brand and customer…
Category: SEO Strategies
The AI Revolution in PR: A Wake-Up Call for PR Agencies
I recently got back from HumanX, where I had the privilege of moderating two panels. Let me cut to the chase—I was floored by what I discovered. When I asked a room…
How to Host Your Own Podcast: From Concept to Launch
The numbers speak volumes: with over 4 million active podcasts globally and nearly 500 listeners, podcasting has firmly established itself as a cornerstone of modern content strategy. For B2B companies especially, podcasting…
How to Market Your Podcast: Strategies for Building an Audience in 2025
Podcasting continues to cement its position as a dominant media format in 2025, with listener numbers climbing and advertising revenue following suit. But behind these promising figures is a challenge: the podcast…
Everything You Need to Know About Hosting an Event in 2025
While digital channels continue to dominate marketing strategies, 78% of organizers report that in-person events are their organization’s most impactful marketing channel—and smart businesses are taking note. Over the past few years,…
Podcast Trends – 2025: Everything You Need to Know
Whether you’re listening on Spotify or watching recorded episodes on YouTube, the podcast industry has seen incredible growth over the past few years—and this trend shows no signs of slowing down. By…
Corporate Communications, Public Relations, Marketing
Communications. Public relations (PR). Marketing. When you hear these three concepts, they sound synonymous, right? Wrong! While they share a few similarities, these three tools are all independent gears that rely on…
The Modern Roadshow: Why B2B Event Marketing Must Evolve
At Zen Media, we’ve spent the last decade watching B2B companies pour millions into roadshows and related event marketing that deliver diminishing returns. The pattern is painfully familiar: executives jet from city…
Thought Leader in 2025: 5 Steps to Establish Yourself
You’re scrolling through LinkedIn practically on autopilot, and then bam! A post makes you hit the brakes. Someone’s perspective suddenly shifts how you think about your industry, and before you know it,…
B2B Website Performance: Key Metrics to Track
Any business owner will tell you that today, your website is your most valuable sales tool. It’s the hub of your online presence, working 24/7 to attract, engage and convert potential customers….