There’s an intense push-and-pull going on in B2B marketing right now. On the one hand, marketers are being pushed toward measurement and metrics. Analytics have become a part of nearly every marketing…
Category: SEO Strategies
10 Simple Ways to Use SEO to Amplify PR Hits in 2025
They say opposites attract to create an exciting relationship, and a B2B brand’s SEO and PR teams could take notes. Public relations (PR) and search engine optimization (SEO) don’t always—or even often—appear…
How to Execute a Successful B2B Event Marketing Campaign
Event marketing and experiential marketing are sometimes seen as the same thing. However, while experiential marketing is designed to create a two-way engagement with the customer, in which the brand and customer…
The AI Revolution in PR: A Wake-Up Call for PR Agencies
I recently got back from HumanX, where I had the privilege of moderating two panels. Let me cut to the chase—I was floored by what I discovered. When I asked a room…
How to Host Your Own Podcast: From Concept to Launch
The numbers speak volumes: with over 4 million active podcasts globally and nearly 500 listeners, podcasting has firmly established itself as a cornerstone of modern content strategy. For B2B companies especially, podcasting…
How to Market Your Podcast: Strategies for Building an Audience in 2025
Podcasting continues to cement its position as a dominant media format in 2025, with listener numbers climbing and advertising revenue following suit. But behind these promising figures is a challenge: the podcast…
Everything You Need to Know About Hosting an Event in 2025
While digital channels continue to dominate marketing strategies, 78% of organizers report that in-person events are their organization’s most impactful marketing channel—and smart businesses are taking note. Over the past few years,…
Podcast Trends – 2025: Everything You Need to Know
Whether you’re listening on Spotify or watching recorded episodes on YouTube, the podcast industry has seen incredible growth over the past few years—and this trend shows no signs of slowing down. By…
Corporate Communications, Public Relations, Marketing
Communications. Public relations (PR). Marketing. When you hear these three concepts, they sound synonymous, right? Wrong! While they share a few similarities, these three tools are all independent gears that rely on…
The Modern Roadshow: Why B2B Event Marketing Must Evolve
At Zen Media, we’ve spent the last decade watching B2B companies pour millions into roadshows and related event marketing that deliver diminishing returns. The pattern is painfully familiar: executives jet from city…