The numbers speak volumes: with over 4 million active podcasts globally and nearly 500 listeners, podcasting has firmly established itself as a cornerstone of modern content strategy. For B2B companies especially, podcasting…
Category: SEO Strategies
How to Market Your Podcast: Strategies for Building an Audience in 2025
Podcasting continues to cement its position as a dominant media format in 2025, with listener numbers climbing and advertising revenue following suit. But behind these promising figures is a challenge: the podcast…
Everything You Need to Know About Hosting an Event in 2025
While digital channels continue to dominate marketing strategies, 78% of organizers report that in-person events are their organization’s most impactful marketing channel—and smart businesses are taking note. Over the past few years,…
Podcast Trends – 2025: Everything You Need to Know
Whether you’re listening on Spotify or watching recorded episodes on YouTube, the podcast industry has seen incredible growth over the past few years—and this trend shows no signs of slowing down. By…
Corporate Communications, Public Relations, Marketing
Communications. Public relations (PR). Marketing. When you hear these three concepts, they sound synonymous, right? Wrong! While they share a few similarities, these three tools are all independent gears that rely on…
The Modern Roadshow: Why B2B Event Marketing Must Evolve
At Zen Media, we’ve spent the last decade watching B2B companies pour millions into roadshows and related event marketing that deliver diminishing returns. The pattern is painfully familiar: executives jet from city…
Thought Leader in 2025: 5 Steps to Establish Yourself
You’re scrolling through LinkedIn practically on autopilot, and then bam! A post makes you hit the brakes. Someone’s perspective suddenly shifts how you think about your industry, and before you know it,…
B2B Website Performance: Key Metrics to Track
Any business owner will tell you that today, your website is your most valuable sales tool. It’s the hub of your online presence, working 24/7 to attract, engage and convert potential customers….
Top 5 B2B Website Design Trends for Companies
If you could make one, summary comment about the evolution of B2B website design, it might be this: We’ve come a long way. And today, your website is one of several viable…
The Ultimate B2B Paid Search Campaign Checklist
You’ve just been tasked with launching a B2B paid search campaign to attract enterprise clients. The pressure’s on—you’re dealing with five- and six-figure contracts, multiple decision makers, and a CFO who wants…