The toughest part of business isn’t closing the sale—it’s getting on a buyer’s radar long before they’re even thinking about you. The most successful brands don’t wait for demand to show up. They patiently plant the right beliefs, answer the right questions, and move buyers from total indifference to “I need this”—one message at a time.
What You’ll Discover
- Why only 3% of website visitors are ready to buy—and how to actually reach the other 97%
- How great marketing subtly “plants the idea” early, rather than pushing a last-minute sales pitch
- The journey from doubt to trust: how to move people from confusion to conviction through stories, proof, and timing
- Why most brands waste their budgets only targeting late-stage buyers—and exactly how to flip that for lasting success
- The five levels of buyer awareness, with real-world examples of messaging that fits each stage
- How top companies like Airbnb took markets from totally unaware to raving fans (without brute force pitching)
What This Strategy Does
- Builds demand before buyers even realize they need you—so you aren’t fighting over scraps at the end
- Makes retargeting smarter by matching messages to the buyer’s true beliefs and decision stage
- Spreads your marketing budget where it matters: leading people gently from “never heard of it” to “I trust them most”
- Stops relying on one-shot campaigns and instead powers real momentum with thoughtful, well-timed touchpoints
- Moves you from chasing leads to creating demand—planting the seeds for customers that last, refer, and come back