Picture this: you Google your business and nothing shows up. No news, no reviews, no press, just silence. For brands that ignore PR and press, this isn’t some distant worry—it’s their near future. If you’re invisible to search, you’re invisible to real people, too.
What You’ll Discover
- Why getting seen online isn’t just about SEO or ads anymore; now, Google and AI decide which brands even exist
- How regular press mentions, news, and fresh content are the only way to show up where it counts
- The real danger of doing nothing: while you wait, your competition is busy feeding Google and AI proof that they’re the authority
- How to create a steady drumbeat of news and mentions so your brand is top-of-mind—not just to people, but to search engines and future customers
- Simple ways to make sure every article, announcement, or review you publish actually fuels your credibility and grows with time
What This Strategy Does
- Keeps your company from fading into online obscurity, even as search and AI get smarter
- Helps you earn real trust and attention, not just one-off PR “hits” that people (and search engines) forget
- Ensures every bit of good news about your brand is amplified, resurfaced, and made to last
- Lets you show up as the clear leader in your field—both to the people searching and the algorithms watching
- Future-proofs your business so you’re never “brand zero”—always visible, relevant, and respected